Definition of Digital Marketing   Marketing ,  despite common thinking, it isn’t just a promotional tool. A process for creating, communicating, delivering, exchanging offerings to the customer.  It’s essentially the bridge between your organization and your customers. It’s your vehicle to reach the audience to serve and deliver the value you have promised. Marketing teams should be on a mission to constantly develop and improve themselves, striving for the perfection of processes to better serve the customer. For example, combining user behavioral data with your customer e-mail marketing database could improve the marketing messages you serve your prospects, in turn improving campaign response rates and reducing resource wastage in the form of fewer email unsubscribers. Continuous marketing improvement is needed in fast-developing markets and gives forward-thinking companies an edge over their competitors. digichandan.blogspot.com Digital marketing encompasses more r